5 Common Marketing Mistakes Small Businesses Make

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5 Common Marketing Mistakes Small Businesses Make

Amber Hollier • July 26, 2023

Marketing is a crucial aspect of any small business's growth and success. Yet, despite its significance, many small businesses unknowingly stumble into common pitfalls that can hinder their marketing efforts. Together we will explore five prevalent mistakes that small businesses often make when navigating the marketing landscape. By understanding and avoiding these missteps, business owners can pave the way for more effective and impactful marketing strategies.

Having No Website or a Poorly Designed Website

As a small business your online presence is a vital component to reaching your target audience and establishing credibility. If you already have a website, it's crucial to assess its functionality and comprehensiveness. Remember, a poorly designed website can be more detrimental than having no website at all. Research shows that users form an impression about your website within half a second, and 75% of them judge your company's credibility solely based on its design. Additionally, with more than half of global website traffic coming from mobile phones, ensuring your website is mobile-friendly is imperative, as nearly 60% of people won’t recommend a business with a poorly designed mobile site.

Spamming

Yes, building brand awareness is an important part of marketing your product or service. However, oversaturating your feed with constant promotion can backfire in the long run. According to a survey by GoodFirms, 42% of users unfollow brands that excessively publish content. This is why we recommend multiple outlets to disseminate your brand messaging as opposed to relying on just one or two. This way, your information can be strategically spread out without fatiguing your audience and losing potential customers. Content planning tools are a great resource for effective content planning strategies.

Unaware of Competition

Monitoring your competition is a valuable tactic that can allow you insight into their successes and failures, offering you the opportunity to learn from others experiences, avoid similar pitfalls, and gain valuable knowledge to differentiate and excel in your industry. Additionally, this approach helps you stay ahead of trends, pricing, and new opportunities, ensuring a competitive edge in the market.

No Written Marketing Strategy

Not having a marketing strategy could be setting you back more than you know. One study found that marketers with a written out content marketing strategy were twice as likely to say their marketing was effective compared to those without one. The couple of hours it takes to write out a plan are well worth the ability to claim that your marketing has made a positive and impactful difference to your business. Moreover, when you have a written marketing strategy, measuring your results becomes more straightforward since you have clear objectives to track and compare against.

Neglecting Your Target Audience

Neglecting your target audience can be a huge roadblock in achieving your goals. When your message lacks clarity and consistency for the right audience, you run the risk of missing out on potential clients and damaging the credibility and trust in your brand. Identifying the pain points, preferences, and needs of your consumers are vital aspects of running an effective marketing campaign.

By learning from these missteps and embracing an effective marketing strategy, businesses can build a stronger brand, connect with their target audience, and drive sustainable growth. As the marketing landscape continues to evolve, staying vigilant and adaptive will be key to overcoming challenges and making the most of opportunities. Triangle Printing and Marketing in Houston, TX can help you do all of this and more by assisting you in the development of a strategic marketing plan that drives optimal results.

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How to Choose the Right Printing Partner for Your Business

By Amber Hollier • January 16, 2025

From business cards and brochures to banners and trade show displays, finding the right printing partner can make or break your marketing plan. If you’re searching for a reliable Houston printer , here’s a guide worth considering when beginning your search for a printing partner. 1. Understand Your Business Goals Before you even start comparing printers, define your needs. Are you looking for high-quality promotional products, large-format signage, or a streamlined process for future direct mail campaigns? 2. Look for a Full-Service Printing Partner Not all printers offer the same range of services. A full-service printer, like us at Triangle Printing and Marketing, assists with everything from design assistance to final production. Our specialty services includes: Large format printing: Perfect for banners, window displays, and outdoor signage. Trade show displays: Eye-catching designs with a high quality set-up that attracts attention at events. Reprographics: Fast, accurate prints for technical documents and blueprints. By choosing a full-service provider, you save time while maintaining a cohesive branding strategy across all platforms. 3. Evaluate Their Quality Standards Your printed materials are a reflection of your brand, making quality non-negotiable. Ask potential printers to provide samples of their work. Triangle Printing and Marketing sets itself apart as a Houston printer with a reputation for high quality prints and attention to detail. 4. Assess Their Customer Service Printing projects often come with tight deadlines or specific customization needs. A responsive, customer-focused printer is going to treat your project as top priority, rather than taking the risk of being just another order with a larger printer. At Triangle Printing and Marketing, we prides ourselves on our commitment to personalized service. As a family-owned and locally operated business, our team works closely with you to help meet both your visual and monetary goals. 5. Consider Pricing and Value We know the importance of staying on budget, however, cost should not always be the sole factor in your decision. A low-cost printer may cut corners, leading to subpar results that could potentially harm your brand image. At Triangle Printing and Marketing we work closely alongside our customers to find the best fit for their projects, offering competitive pricing options all the while never compromising on quality. 6. Check for Local Expertise Working with a Houston printer that understands the local market can be an advantage to your business. Choosing a printer with an understanding of Houston’s unique market needs can make for an ideal printing partner. Ask potential candidates about their experience working with local businesses and customers. We promise you that it is worth the extra time it takes to research and find the right printing partner for your business. With a focus on quality, service, and knowledge of the local market, Triangle Printing and Marketing stands out as an exceptional Houston printer for both large and small businesses. Our customers are always our top priority and we enjoy working alongside them as they work passionately on their projects and towards their goals.