Are Your Walls Talking?

Toby Dagenhart • April 3, 2020

Get Creative with Custom Wall and Window Graphics – Affordable Wall and Window Graphic Design, Printing, and Installation

Visuals are incredibly important to your marketing and branding strategy, regardless of the industry you are in. This applies not only to the marketing materials you send out to potential customers but also to the design of your retail space.

 

Custom wall banners are an affordable way to make your store's space more exciting and develop a visual presence that customers will remember. For your banner to make a truly great impression, it needs to be unique and exciting. Here are some ideas you can use on your custom wall banner.


Let art take center stage!

It's tempting to let your company's name and other text take over your banner, but that can be difficult for customers to read. A wall of text can also look very overwhelming on a banner. Do something different by letting your company's artwork be the focus. This will be much more visually appealing, and it will also show off your refined taste and style.


Play with unique color palettes. The color on your banner should complement the design of your store, and this is a great opportunity to really have fun with your design. Colors make a bold statement without any words at all, and you can use pastels, neon’s, or even grayscale to communicate your brand's vision and mission in a tasteful way. If you are unsure of what color palette to use, let one our graphic designers help you. They will be more than happy to give you some input on what's most appealing on a banner.


Fonts make a huge impact.

When you use a font that customers have seen before, it takes away from the uniqueness of your company. Spend time looking for a font that will truly differentiate your business from others in the industry. The font you use will really say something about the type of company you are and the image you want to portray, so it's not something you should neglect.


Another way to get creative with your custom wall banners is by printing multiple banners and combining them together to create one image for a larger-than-life presence. This gives you much more space to work with and ensures that the banner will catch the eye.



Custom wall banners are just one part of a larger print marketing strategy that you can use to draw in new customers. Call us today to start creating beautiful custom marketing tools for your business!


Large format signage by local Houston printer.

Avoiding the 5 Most Common Mistakes in Large Format Signage

By Amber Hollier • July 15, 2025
Avoid common mistakes in large format signage with tips from an experienced Houston printer. Create clear and impactful designs.

Why You’re Not Getting Google Reviews (and How to Fix It)

By Amber Hollier • June 17, 2025
Online reviews are as good as gold for any business. Google Reviews add to your credibility and directly impact how easily potential customers find you online. But here’s the hard truth: many companies struggle to collect reviews, even when they have plenty of happy customers. If your business isn’t getting the reviews you deserve, here’s why...and, more importantly, how to turn that around. 1. You’re Not Asking — Or Not Asking The Right Way It might sound obvious, but a huge reason companies don’t get Google Reviews is simply because they don’t ask. Many satisfied customers assume you don’t need their feedback unless you tell them otherwise. Even worse, if you only ask once and in an inconvenient way, customers are likely to forget. How to Fix It: Make asking for reviews a consistent, simple part of your customer communication. Train your staff to ask after a purchase or successful service. Include a polite, clear request in follow-up emails or invoices. A direct line like, “Your feedback means the world to us — would you mind leaving a quick review?” goes a long way. 2. It’s Too Hard to Leave a Review If your customers have to hunt for your business on Google, find the right link, and log in, you’re asking too much. The more steps involved, the fewer reviews you’ll get. How to Fix It: Create a direct link and/or generate a QR code that goes straight to your Google Review page. Google provides a special URL that takes customers directly to the review box. Add this link to your website, email signature, thank-you pages, front desk, and receipts. The easier you make it, the more likely people are to follow through. 3. You Don’t Follow Up People are busy. Even happy customers forget to leave reviews when life gets in the way. Many businesses ask once and never remind customers again. How to Fix It: Automate a gentle follow-up. Send a reminder a few days after your first request. Use simple, friendly language that expresses genuine appreciation for their time. Tools like email marketing platforms or CRMs can help you schedule this automatically. 4. You’re Not Showcasing Reviews Believe it or not, customers are more likely to leave reviews when they see others doing it. This is a lot like how customers are more likely to leave tips when they see a few dollars already in the tip jar. If your Google profile looks empty, people may feel their effort won’t make a difference. How to Fix It: Highlight existing positive reviews on your website, social media, and in-store signage. This builds trust with potential customers and encourages others to join in. 5. You Don’t Have a Company Culture That Values Reviews Sometimes the problem starts within the business. If your team doesn’t see reviews as a priority, they won’t remember to ask customers consistently. How to Fix It: Make reviews part of your company culture. Celebrate great feedback in team meetings and share positive reviews with your staff. Recognize employees who help generate the most reviews...a little internal competition never hurts! Start Growing! More Google Reviews means more trust, more clicks, and ultimately more business. By making it easy, asking consistently, and showing appreciation, your company can increase their online visibility and credibility. Need printed thank-you cards with a QR code that links straight to your Google Review page? We can help! Bring your happy customers into the heart of your marketing.

Where Print Belongs in the Funnel: Awareness, Nurture, and Conversion

By Amber Hollier • April 28, 2025
Print marketing is at times overlooked as our digital landscape continues to grow. However, it remains a powerful and measurable tool when used appropriately and with a plan. In many cases, it’s the catalyst that moves a customer to convert. Understanding when and where it can have the greatest impact is the best place to start. Top of Funnel: Building Awareness At the awareness stage, your goal is to put your brand on the map. Printed mediums grab the attention of your potential customers and are often times a customers’ first impression of your brand. Use Case: Door Hangers and EDDM (Every Door Direct Mail) Targeting by geography, print offers something digital can’t— guaranteed visibility in the home. Door hangers, for example, are placed directly on the doorknob, requiring physical interaction. EDDM campaigns are highly effective for hyperlocal businesses looking to introduce themselves to a new neighborhood.  Use Case: Event Banners and Large Format Signage Trade shows, pop-up shops, and community festivals are all opportunities to increase your brand visibility. A well-designed retractable banner or table throw gives your business credibility and creates visual interest. Middle of Funnel: Nurture and Engagement Once a potential customer is aware of your brand, you want to keep them engaged. This stage is about providing value and reinforcing your brand's trustworthiness. Do not underestimate the power of high quality print materials contribution to this stage. Use Case: In-Store Brochures and Catalogs At the point of sale or customer service desk, brochures offer a way to deepen product understanding without requiring staff time. Printed catalogs let customers browse at home, keeping your brand in a customer’s field of vision for impressions to be made long after the initial interaction. Use Case: Educational Print Materials Industries like healthcare, financial services, and B2B consulting benefit from printed whitepapers, infographics, and educational mailers. These pieces show thought leadership while also functioning as high-value leave-behinds after meetings or seminars. Bottom of Funnel: Conversion and Retention Here’s where many businesses assume digital tools are their only option. But print can be the finishing touch that drives a decision—or re-engages a quiet lead. Use Case: Re-Engagement Direct Mail Campaigns For customers who haven’t responded to emails or clicked on ads, a direct mail piece with a compelling offer or personalized message can reignite interest. Include a QR code or personalized URL (PURL) to track response and measure impact. Use Case: Personalized Thank You Cards and Loyalty Mailers After a sale, a printed thank-you card or follow-up mailer with a discount code feels personal and thoughtful. It also increases the chance of repeat business—especially if it arrives a week or two after a purchase, when satisfaction is at its peak. Why It Matters Print may not offer instant metrics like email open rates, but that doesn’t mean it can’t be measured. By integrating QR codes, tracking phone numbers, or custom landing pages, print’s impact can be analyzed just like digital. Businesses that embrace this hybrid approach stand to gain a competitive edge. Creating print touchpoints with each stage in your marketing funnel makes for a more memorable and measurable customer journey.