Yes, keeping up with current design elements is important too. But I’m talking about transforming the content you have now through keyword optimization of blog posts and generating fresh multimedia content to turn strangers into customers.

Alter & Placement of Keywords

Search engines are always evolving, requiring marketers to constantly adapt and improve. SEO keywords are grouped words or phrases within your site that search engines utilize to determine your page’s content, and ultimately this will match it up with what the searcher was looking for! For high website traffic, a business should try to closely match their content with what the consumer is searching. To achieve this the keywords must be strong and in the right place.

As your business grows and changes, so do trends and keywords. It is a good idea to improve and adjust your keywords to increase website traffic, organic search results, and relevancy.

Let’s examine how keywords differed from only two years apart:

In only two years, a business industry can drastically or minimally change with demand. However, if your business maintains within the trend and altering keywords higher SEO rankings can be assured. 

It’s important to note that overusing keywords throughout the webpage receives a penalization by Google and the other search engines known as “keyword stuffing.” Keyword stuffing is when the keywords are abusively placed within text that is unnatural and doing it can make your website rank lower, or not at all. That is why not only the keywords themselves, but also the placement of the keywords, is vitally important.

Here are a few high-value keyword placement locations:

• Title Tag: This is the title that will appear in the search results. The title tag tells the search engine what your content is about and how they should rank you. In addition, it also informs the consumer exactly what you will discuss.

• Meta Description Tag: This is the short description that appears under the title tag within search results. The meta description should be a mini, powerful synopsis of the webpage content that also includes the focus keyword from the title tag. If it’s mismatched, the search engine will rank your site lower because it can’t tell specifically what your content is. A business should treat the meta description as your once in a lifetime sales pitch to the search engine for higher rankings and a click from the consumer.

• Header Tags: This is the mini headings within your content. For example, “Alter & Placement of Keywords” is a h2 tag. Not only does placing keywords here help organize the information to the reader, but it also tells the search engine exactly what your webpage is discussing. If you ever searched something and the steps, tips, content, etc. is already organized in a mini preview, the owner created header tags and the search engine knows how it should be structured.

• Image Alt Tags: Many businesses miss an SEO opportunity when not utilizing alt tags. This is the alternative text that describes an image. It’s important for inclusivity reasons as well. Visually impaired readers utilizing screen reading tools can only understand the purpose of an image when alt text is used. In significance to the search engines, If a user is searching within the “Images” tab, your picture in the webpage content can appear. Creating a tag not only increases your chances of website traffic, but it also helps your webpage rank higher in Google Images. In addition, alt text increases your website’s topical relevance, or showing the search engine that your topic is covered in depth. It’s important to note that image alt tags are only needed for important pictures, not the ones present for visual aesthetic purposes. 

Create Fresh and Relevant Multimedia Content

A growing business should stay vigilantly aware of market needs. It's no secret that if you can't keep up with the ever-changing landscape of today, your business will start to go downhill. That is why regularly producing new and relevant content related to your area of business or the business itself is important. On the SEO side, Google recognizes these changes to webpage content and rewards them with more frequent site indexing and higher rankings.

How can your business consistently update its website when there are no industry or business changes? Multimedia content!

Multimedia content can easily transform an average business into a marvelous one. It can increase revenue, marketing exposure, website traffic, and more! Examples of multimedia content that your business can use are:

• Videos
• Infographics
• Flyers/templates
• Recent customer reviews and testimonials
• Professional podcasts
• Blog posts

Not only does the content consistently update your website, but it can also be expanded across your business’ social media platforms. A blog can be transformed into a flyer or a social media post for Twitter, Instagram, LinkedIn, Facebook, etc.



The more quality content your business generates, the more trust is gained. Multimedia content will enhance your business and positively effects marketing exposure and higher SEO rankings.

Keyword Optimized Blog Posts

Establishing and sustaining a blogging section on your business’ website can be beneficial for many reasons. Since new articles will consistently be uploaded; As we said earlier, Google and the other search engines love new content, and reward it with higher rankings.

Writing with bland or overused keywords can place your site in the average pile and on page 2 or worse of Google results. Instead, thoroughly research keywords related to your business sector, relevant topics surrounding it, think like a customer, and utilize long tail keywords.

Long tail keywords transform a keyword into a descriptive, definite search engine queries. They are beneficial to website traffic and conversions because they have less competition for SEO ranking due to lower search volume. In fact, searches of four or more words compose of 95.88% of Google searches. 

To better understand the difference, here’s a comparison of a keyword vs. longtail keyword:

“Marketing” vs. “social media marketing for local businesses”

If you remember your purpose for writing is your customers, keyword optimized blog posts can transcend any business into new marketing territory. If there is not a helpful article on a subject yet, your business could be the first! It’s your platform to discuss new ventures in your business, related topics, problems and solutions, and more.

Triangle Printing & Marketing is dedicated to providing the best service and support when it comes to your marketing needs. Whether you are looking for help with multimedia content, keyword optimization, or blog posts we can provide a customized solution that meets your specific goals while also allowing you more freedom in running your business as usual. Reach out today so we can get started on creating a custom plan tailored just for what's needed by your company! Imagine what we can do together.